The 1980′s were a successful decade, and the time was ripe for a third generation of Pillings to enter the company, however, there were no automatic jobs for them.
At age 17, Marshall’s third child, Brandon, took holiday work at ACDO mixing the ingredients for Acdo before going off to Art College, and then to Design school to complete a BA (Hons) degree in Design. And after having found work in design, Brandon became involved in marketing, and in 1985 at the age of 23 came to a decision to join the family firm, if his father would have him!
He was soon to be joined by Marshall’s fourth child David, who also joined the company in the 1980′s.
Brandon had trained in product design and his talents in this sphere proved useful to the company at a time when its range was rapidly expanding. The 80′s saw the introduction of various new products and in 1989 Brandon was appointed as Marketing Director and his first major decision was to move product innovation away from launching new ‘Acdo’ products and to concentrate on creating a ‘Glo’ umbrella brand. And with the launch of a new stain remover the start of a ‘Glo’ revolution commenced. The result was that, before long, ACDO became the clear market leader in additives with a 35% share and for cohesion, all wash additives were repackaged into a corporate Glo.